Happy eats mobile app hi fidelity login mockup design shown on iphone
UX Design
Graphic Design

Mobile App for Takeout

happyeats

Challenge

A Deep Dive

The first step in starting the design of this app was to not only provide the convenience of ordering food online, but to give users the ability to search for their exact wants or needs.

The Goal

Improve the Search

To supply the need for anyone to search menus by ingredient, nutritional needs, or value through the app.

Happy eats mobile app hi fidelity ordering screen designlarge curved arrow going clockwise from 6 to 9
Happy eats mobile app hi fidelity home screen designHappy eats mobile app hi fidelity menu screen design
large curved arrow going clockwise from 12 to 3Happy eats mobile app hi fidelity search results screen designlarge curved arrow going clockwise from 3 to 6

Validating Ideas

3 paradigms to test

During our user research we uncovered three main paradigms.

large white map destination icon
01

Location Oriented

Large white search icon
02

Search Oriented

Large white clock icon
03

Time Oriented

First Paradigm

Location Oriented

Provide the user with restaurants within their vicinity, provide distances from their current location, and approximate travel time.

happy eats mock up of search pagehappy eats mockup of map page

SECOND PARADIGM

Search Oriented

Empower the user to search for options not found in other popular apps. For example, sushi or gluten-free. In addition, they can then apply a filter to specify certain ingredients.

happy eats mockup on iphonehappy eats mock up of search page

Third Paradigm

Time Oriented

Users are schedule driven throughout the day and needed an accurate timeline from order to pick up.

happy eats mock up of search pagehappy eats mockup of map page

USER RESEARCH

Personas

Through observations and interviews we noticed some common types of users and their pain points. These personas have been constructed as a result.

Happy eats mobile app user persona. Chris Handsome is his name with descriptions of his pain points when using other menu apps, and personal information Happy eats mobile app user persona. Chris Handsome is his name with descriptions of his pain points when using other menu apps, and personal information

ideation

Wireframes

The wireframes we’ve hand drawn are a quick representation of our users journey. Different components of each one were selected and combined digitally.

Happy eats mobile app hand drawn wire frames with different layouts shown for each process in the appHappy eats mobile app hand drawn wire frames with different layouts shown for each process in the appHappy eats mobile app hand drawn wire frames with different layouts shown for each process in the app
Happy eats mobile app low fidelity digital wire frame login screen
Happy eats mobile app low fidelity digital wire frame welcome screen
Happy eats mobile app low fidelity digital wire frame meal picker screen
Happy eats mobile app low fidelity digital wire frame checkout screen
Happy eats mobile app low fidelity digital wire frame user menuscreen
Happy eats mobile app low fidelity digital wire frame maps screen
Happy eats mobile app low fidelity digital wire frame payment screen
Happy eats mobile app low fidelity digital wire frame payment accepted screen

Usability Study

Low-fi Prototype

Unmoderated study was conducted on a low fidelity prototype of the app. Observations uncovered patterns and themes within the main user flow.

Questions

  • How long does it take a user to decide what they want to eat and search for it?
  • What if the item they search for isn’t listed? How easy is it for them to navigate back, or begin a new search?
  • If the search isn’t successful does the user quit the app, or do they explore other options?
  • If a payment method is declined, how does the user respond? Do they input another method, or cancel their order?

Participants

  • 5 participants
  • 2 males 3 females ranging from busy entrepreneurs, to single moms, to non-english speaking
Screen shot of low fidelity wrireframe

Usability Study

Analyze & Synthesize

Research and studies evolved into an affinity diagram where we can gather the results and iterate the design.

Happy eats mobile app affinity diagram screen shot

Usability Study

Findings

Usability studies were conducted on both the low-fi and hi-fi prototype.

Round

1

1
Accessibility Indicators
2
Pick up only notification
3
Missing a field for notes

Round

2

1
Specific search results
2
User profile settings
3
Items in cart modification

design refined

Mockups

With usability studies completed we started to refine our designs, iterate, and create the mockups.

design refined

Accessibility

During the entire UX design process accessibility options are always our #1 priority.

Number

1

All the input fields will have a translate feature and keyboard options. Iterations on the design updates will include language options for the entire app.

Number

2

All participating restaurants will have an icon stating whether or not they are wheelchair accessible, and/or have ‘to your vehicle’ delivery

Number

3

The branding colors of the app have been modified to conform with WCAG standards. CTA buttons have also been enlarged for ease of use.

next steps

The Path Forward

During the entire UX design process accessibility options are always our #1 priority.

01

Pick-ups

We would work on increasing accessibility with our design, and our restaurant partners. Because this app is pick up only, it is extremely important for users to know that they can travel and receive their order safely.

02

Delivery

We will continue to work with our partners and streamline the order process. A few options would be to implement a points program, or a reward system for recurring users. This will keep people using the app as well as rewarding them for doing so.

03

Coupons

A gift card, or coupon system will be introduced. Currently there are only specials on individual restaurants. This would certainly have an impact on recurring users as they could for example, receive 25% off on all restaurants in the app.

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