Mobile App for Takeout
happyeats
UX Design
Graphic Design
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Challenge
A Deep Dive
The first step in starting the design of this app was to not only provide the convenience of ordering food online, but to give users the ability to search for their exact wants or needs.
The Goal
Improve the Search
To supply the need for anyone to search menus by ingredient, nutritional needs, or value through the app.
Validating Ideas
3 paradigms to test
During our user research we uncovered three main paradigms.
Location Oriented
Search Oriented
Time Oriented
First Paradigm
Location Oriented
Provide the user with restaurants within their vicinity, provide distances from their current location, and approximate travel time.
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SECOND PARADIGM
Search Oriented
Empower the user to search for options not found in other popular apps. For example, sushi or gluten-free. In addition, they can then apply a filter to specify certain ingredients.
Third Paradigm
Time Oriented
Users are schedule driven throughout the day and needed an accurate timeline from order to pick up.
USER RESEARCH
Personas
Through observations and interviews we noticed some common types of users and their pain points. These personas have been constructed as a result.
ideation
Wireframes
The wireframes we’ve hand drawn are a quick representation of our users journey. Different components of each one were selected and combined digitally.
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Usability Study
Low-fi Prototype
Unmoderated study was conducted on a low fidelity prototype of the app. Observations uncovered patterns and themes within the main user flow.
Questions
- How long does it take a user to decide what they want to eat and search for it?
- What if the item they search for isn’t listed? How easy is it for them to navigate back, or begin a new search?
- If the search isn’t successful does the user quit the app, or do they explore other options?
- If a payment method is declined, how does the user respond? Do they input another method, or cancel their order?
Participants
- 5 participants
- 2 males 3 females ranging from busy entrepreneurs, to single moms, to non-english speaking
Usability Study
Analyze & Synthesize
Research and studies evolved into an affinity diagram where we can gather the results and iterate the design.
Usability Study
Findings
Usability studies were conducted on both the low-fi and hi-fi prototype.
Round
1
Round
2
design refined
Mockups
With usability studies completed we started to refine our designs, iterate, and create the mockups.
design refined
Accessibility
During the entire UX design process accessibility options are always our #1 priority.
Number
1
Number
2
Number
3
next steps
The Path Forward
During the entire UX design process accessibility options are always our #1 priority.
01
Pick-ups
We would work on increasing accessibility with our design, and our restaurant partners. Because this app is pick up only, it is extremely important for users to know that they can travel and receive their order safely.
02
Delivery
We will continue to work with our partners and streamline the order process. A few options would be to implement a points program, or a reward system for recurring users. This will keep people using the app as well as rewarding them for doing so.
03
Coupons
A gift card, or coupon system will be introduced. Currently there are only specials on individual restaurants. This would certainly have an impact on recurring users as they could for example, receive 25% off on all restaurants in the app.
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