Challenge
Finding your BFF
We aim to provide potential pet owners the ability to search for and view pets that are available for adoption. They will then be matched with a pet that suits their lifestyle.
The Goal
Connection
To supply the need for anyone to search and/or view pets that suit their lifestyle which will enable a perfect match for both the pet and the owner.
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user research
Pain Points
Initial Research uncovered 4 pain points for users when searching for pets in their area. Providing solutions to these would be the basis for our design.
Time frames to see the pets at the locations was difficult for people with a busy schedule.
Users with disabilities were not able to view pets that would suit their lifestyle, or be able to adapt.
People wanting to adopt a pet found it difficult to gain information about certain breeds etc.
Users were not able to spend any significant amount of time with the pet they chose, so they were not able to see the animals personality.
user research
Persona
With the above comments fresh in our minds we have created a persona that combines those users and their views.
ideation
Sitemap
Simplicity through navigation of the website was top priority. We wanted any and all users to have access to the sites resources.
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ideation
Wireframes
All pages of the main user flow have been quickly sketched and laid out to get our creativity in 2nd gear.
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Usability Study
Low-fi Prototype
Main user flow in a low-fi prototype that will be utilized in our usability study.
KPI's
- Time on task
- Use of navigation vs. search
- Drop off rates
- Conversion rate
- System usability scale
Participants
- 5 participants
- Two males, two females, and one nonbinary individual, between the ages of 20 and 75. One participant is a person with a mobility impairment.
- The study is accessible for use with a screen reader and a switch device.
Usability Study
Findings
Usability studies were conducted on both the low-fi and hi-fi prototype.
1
Meeting the Pets
2
Search Function
3
Pets Nearby
design refined
Implement Findings
With usability studies completed we started to refine our designs, iterate, and create the mockups.
1
Meeting the Pets
2
Search Function
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3
Pets Nearby
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design refined
Hi-Fi Prototype
A hi-fi prototype was created with the findings from the first study incorporated
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design refined
Mockups
Website is responsive and accessible on all devices
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next steps
The Path Forward
01
The News
Sign up forms, newsletters, and email subscriptions will be incorportated in the next iteration.
02
Bring 'em Home
A more efficient way for users to make arrangements to meet the pets through a possible “bring em home” program.
03
Fostering
Programs for foster homes, and funding for care services will be evaluated.
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